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Integrated Marketing Communications
Develop materials that best communicate with minimal investment. Determine the best mix for communications whether itís online, print, advertising, PR or digital/social media. Manage agency relationships and negotiate contracts. Increase brand awareness without big budgets.
Develop clinical marketing materials, such as case studies and product algorithms, and leverage our clinical writing skills with KOLs in executing the publication strategy. Design and deliver Clinical Excellence programs and CEU webinars to enhance clinical relationships and lead generation.
New Product Development & Product Portfolio Management
Explore market needs, both expressed and unexpressed, to define new opportunities. Direct cross-functional teams to bring products to market by using stage-gate processes. Develop launch materials and communication materials. Manage product life cycle from idea formulation through launch and maturity.
Business Development for Immediate Growth
Identify new markets and new distribution channels for products or services. Understand customer needs and the competitive landscape. Develop and implement plans to test and rollout the product or service.
Marketing Research for greater customer insights
Develop a deep understanding of customerís needs and wants. Determine the size and potential of a market. Use focus groups and quantitative techniques to probe on ideas and to determine direction. Develop clinical studies and direct beta test sites.
Analytics Ė Use Data to drive Decision-Making
Work with company personnel to analyze business situations using such tools as breakeven, P&L, net present value and ROI. Use customer segmentation strategies and database marketing techniques to enhance customer lifetime value.
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